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Fran Maier joined in late 1994 to lead the business unit where she significantly bolstered the strategy to make friendly and accessible to women (the men would then follow).The initial users of the service were given free lifetime charter memberships for signing up in an effort to build up the initial database of users for other paying customers to be able to match with.Phil on a new US marketing campaign called "Mind Find Bind", a monthly subscription program that members can pay an extra fee to access.In December 2006, the layout of the United States site was redesigned, to go in line with the newly launched series of black and white TV advertisements in the US featuring members.is an online dating service with web sites serving 25 countries in more than eight languages. The company has offices in Dallas, West Hollywood, San Francisco, Tokyo, Rio de Janeiro, and Beijing. which aimed to provide classified advertising systems for newspapers. Ong, who helped in the design of the initial system, and Simon Glinsky, who helped in the development of one of the first Internet business plans for and also provided management and marketing expertise.
[email protected] was no longer free, after it became Match.com, but all the names were transferred, allowed a more diverse audience to gain access to In November 2004, Guinness World Records recognized as the largest online dating site in the world.
Singles Net was also acquired by in February 2010, adding to Match.com's collective portfolio of domestic and international online dating brands.
announced its mobile application for Android in March 2010, making apps available on all major smartphone platforms.
It was announced in February 2009 that Match.com's European operations was sold to Meetic for 5 million Euros and a reported twenty-seven percent interest in the company.
At the same time that this sale was announced, the current CEO Thomas Enraght-Mooney stepped down, while IAC's (Match.com's parent company) Executive VP and General Counsel, Greg Blatt, took his place.